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Strategic Planning of
Research at NSF STCERSP
There are many approaches to strategic planning. An excellent summary of
strategic planning can be found in the best practices section of the Engineering
Research Center website. Our planning process follows a similar outline.
What we describe here is an approach that we believe will work for us in
planning our research. Planning is in progress and will be broadened to include
the entire CERSP later this year. Other links to websites helpful for strategic
planning are listed at the end of this section.
The main points of strategic planning are to establish direction and provide
alignment. The direction that the Center takes over time is the result of
hundreds of individual decisions made by researchers. Thus it's important that
we establish the right direction with our strategic plan, that everyone
understands and commits to the plan and makes decisions aligned with it.
Strategic planning is a cascade process. Each step is linked to the preceding
one, with shorter range and greater detail. The plan began with a
state-of-the-art analysis, which was done for the original project proposal to
NSF. The need for "green" chemical processes was identified, leading
to a vision reflecting the
difference we hope to make. Our vision is a brief and, we hope, compelling
statement of the world we seek to create. A "revolution in green
chemistry" captures the visionary part of this statement. A revolution
involves risk, and we intend to undertake the type of high-risk research that
industry typically avoids. The phrase "cutting-edge science and
engineering" describes the focus of our technical programs.
"Enabling" describes our strategic intent to provide the underlying
technology that enables commercialization. We derive the barriers
which we must overcome in order to reach our vision by examining the
differences between the future to which we aspire and today's world.
The statement of mission describes our role in
overcoming these barriers to achieve our vision. "New generation of
sustainable-...energy efficient, clean and safe-processes" adds detail to
the vision. "Developing...a robust body of fundamental knowledge in
CO2-related science and technology" describes the focus of our cutting edge
science and engineering. "Identify and enable...economical...processes
[and] improved products" shows that we plan for our technology to have
practical application. "Economical" and "improved" are two
adjectives against which the technology that we develop will be judged
ultimately.
Our overarching goal contains the terms
"integrated", "targeted", and "selected"
emphasizing the need to conduct not only cutting edge scientific research, but
the right scientific research-directed and well-coordinated.
The objectives (objectives research
team 1, objectives research team 2,
objectives research team 3, objectives
research team 4) of each project team as stated in the following
format:
To...
In a way that...
So that...
These objectives may be read "TO accomplish a
particular task SO THAT a particular end result can be achieved." The
"TO" section directly links to the overarching technical goals of the
CERSP. This part of the objective describes what the project team plans
to accomplish; and the "SO THAT" section, why we want to
accomplish it. The "In a way that" section introduces each of the
individual team objectives, which defines how the result will be
accomplished. Existing objectives were defined based upon the original CERSP
proposal, to which we had a two-year commitment. They will be revised by
September 2001 (vide infra) to reflect input from our industrial partners and
External Advisory Board.
The strategic planning process, as we practice it, is inclusive, iterative and
ongoing. We want all participants in the Center to contribute to the plan and
accept it as their own. We have invited input and comment at several points from
CERSP participants as well as our External Advisory Board and the Kenan Center
for Utilization of Carbon Dioxide in Manufacturing. Strategic planning is
iterative and ongoing in that we expect to update plans periodically. The vision
is likely to be changed no more than once or twice during the coming years. On
the other hand, project team objectives are likely to be updated every couple of
years and individual objectives at least annually. Moreover, we intend to
revisit our strategic plans semiannually to assure that they are still
appropriate and to review individual programs annually to assure alignment.
The schedule of our planning process includes
key dates in April (inclusion of our EAB and Kenan Center in target selection),
May (inclusion of PIs, students and faculty in identifying technical gaps), June
(submission of Request for Proposals), August (selection of new programs and
inclusion into updated strategic plan), and September (presentation to NSF). We
will also develop an annual review process as part of our plan.
For more information about strategic planning you might check out the following
websites:
Two excellent plans can be found at:
Literature:
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Mintzberg, Henry; "The Fall and Rise of Strategic
Planning"; Harvard Business Review, January-February 1994, p.
107.
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